User Centered Designer
XR Developer Engineer
AI enthusiast

Hey there, I'm Emad Khan! Currently based in Atlanta, GA, I specialize in prototyping Experience Design for User Research and Human-Centered Design, with a serious passion for AR, VR, and XR technologies. My journey has led me through diverse sectors, from Automotive and Airline to Medical, Heavy Equipment, and Start-ups.

My drive comes from understanding what users need and transforming those needs into immersive features that push the envelope of user experiences. My background in AR/VR/XR helps me bring these designs to life in a testable format.

Leading XR prototyping for user studies has been an exciting part of my journey. I enjoy streamlining prototyping, optimizing design processes, and keeping the project momentum high. I'm a believer in iterative design, consistently using insights from user studies to refine and improve designs.

I'm proud of my contributions to the field, particularly developing tools that empower researchers. Facilitating dynamic storytelling to customers and diving deep to gain nuanced insights for design improvements is incredibly rewarding leading to business value.


Ford Motor Company

D-Ford Design Prototyper

Nov 2021 - Jun 2023 · 1 yr 8 mos

Formation Design Group Inc.

Product Design Technology Strategist: AR/VR Lead

Aug 2017 – Oct 2021 · 4 yr 3 mos


Savannah College of Art and Design

Industrial/Product Design
Master of Arts (MA)

2015 – 2018

Shepherd University

Computer Engineering
Bachelor's degree (BS)

2009 – 2013

Guiding Principles

Engineers are not the only professional designers. Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. The intellectual activity that produces material artefacts is no different fundamentally from the one that prescribes remedies for a sick patient or the one that devises a new sales plan for a company or a social welfare policy for a state. - Herbert Simon

Keep it simple, stupid (KISS) is a design principle which states that designs and/or systems should be as simple as possible

let's create something great!